When it comes to putting together a marketing mix, entrepreneurs and small business owners have to find the most cost-effective strategies to promote their products and services. Email marketing, therefore, remains as a very popular direct marketing option for many companies and organizations.

But despite its popularity, email marketing continues to be a challenge, particularly among businesses, website owners, as well as entrepreneurs and freelancers of all kinds. It’s not uncommon that email blasts and email campaigns are sent out haphazardly, with no attempt to really connect with the intended recipients.

ProFora Media, in cooperation with Digital Filipino, presents “Get That Email Read! Email Marketing for Entrepreneurs”, a Certificate Course that will be conducted by Janette Toral, as she draws on her 14 years experience in email marketing.

The Digital Filipino Certificate Course for Email Marketing is spread out over 3 days: October 26 (Monday), 28 (Wednesday) and 30 (Friday), from 6 to 8pm, local Philippine time (GMT +8:00).

You can plug in from anywhere within the Philippines (or even from anywhere around the world), and take the course, as long as you have a decent PC or laptop, a USB headset, or speakers and a mike, and a fairly stable internet connection.

On the first two sessions– October 26 and 28- it will mostly be about email marketing theory, and therefore, lots of discussions and demonstrations.

Topics for this Certificate Course will generally revolve around understanding and designing the best possible direct marketing campaign via email. Specific topics include Rules in Email Marketing, Writing and Design Style, Components of an Email Marketing Program, Email Marketing Software and Services, Best Practices, among others.

For the last session– October 30, 2009- the workshop will focus on some more discussions, but will also put more weight on submitted work: putting together your own Email Marketing and Communications Plan. Participants are expected to submit their work before the start of this session, and the submitted work will be shown and discussed for comments and feedback from Janette.

To receive a certificate for this course, participants need to attend all 3 sessions as well as submit their final work based on Janette’s evaluation.

The entire course costs PhP 2,250.00, or alternately, if you wish to attend the sessions separately, you may do so at PhP 750.00 per session. Go right ahead and register for The Digital Filipino Email Marketing Certificate Course today!

Incidentally, Digital Filipino also has a Certificate Course on Search Engine Optimization and another on Link-Building Techniques- something you might also want to check out- two courses also great for internet professionals, entrepreneurs and small business owners.

For details and inquiries, interested parties may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040. More information about ProFora Media and its upcoming Lightbulb Sessions are also available on the websites and social media pages also included below.

* (blog) www.philippineonlinetraining.com
* (multiply) www.proforamedia.multiply.com
* (twitter) www.twitter.com/proforamedia
* (facebook) www.facebook.com/ProForaWebinars.
* (youtube) www.youtube.com/user/proforamedia

See you at the Certificate Course!