So you have a blog, you got all kinds of social media going on, but why is it taking you so long to get any real traffic coming to your site?

Search Engine Optimization (or SEO), while a relatively young industry, is a very high-demand skill among internet marketing practitioners.  SEO involves bringing in quality traffic to a blog or a website from search engines through natural (or more appropriately, “organic”) search results.

Companies and organizations scramble everyday to achieve the topmost spot on a search result page, with the notion that the earlier your site appears on the list of search results, the more visitors you will get from the search engines.  In effect, what you’re really after is web presence.   SEO helps your blog or website achieve just that.  Greater traffic potentially means increased sales, or at least an increased involvement with your target internet audience.

Search Engine Optimization is not only a great internet marketing tool, but is also a highly marketable skill set- sought after much by all kinds of companies, even BPO’s and foreign clients.

Fortunately for you, Janette Toral of Digital Filipino has put together an extensive hands-on online workshop series to discuss tips and techniques to get your site to the top of search engine rankings– Google, Yahoo and Bing -and stay there.

In fact, this is the first ever certificate course to be offered as part of The ProFora Media Lightbulb Sessions, and you can plug in from anywhere within the Philippines (or even from anywhere around the world), and take the course, as long as you have a decent PC or laptop, and a fairly stable internet connection.

The Digital Filipino Certificate Course on Search Engine Optimization Techniques:

The certificate course for SEO happens on October 6 (Tuesday), 8 (Thursday) and 10 (Saturday), 2009.  All three classes are scheduled from 6:00PM to 8:00PM Philippine time (GMT +8:00).

On the first two sessions– October 6 and 8- it will mostly be about SEO theory, and therefore, lots of discussions and demonstrations.  Topics included for both days include: an introduction of search engine marketing and optimization, identifying niche positions for products & services that you will sell, targeting online customers, as well as buying frequency and motivation, keywords discovery, attractiveness analysis and navigation, and finally improving your website page titles, description, menus, body text, other assets, as well as on-page optimization.

For the last session– October 10, 2009- the workshop will focus on some more discussions, but will also put more weight on submitted work.  Participants are expected to submit their work before the start of this session, and the submitted work will be shown and discussed for comments and feedback from Janette.

To receive a certificate for this course, participants need to attend all 3 sessions as well as submit their final work based on Janette’s evaluation.

The entire course costs PhP 2,250.00, or alternately, if you wish to attend the sessions separately, you may do so at PhP 750.00 per session.  Go right ahead and register for the Digital Filipino SEO Certificate Course right now.

For details and inquiries, interested parties may contact the ProFora Team via email– info@proforamedia.com, or through phone– +632.376.7040.  More information about ProFora Media and its upcoming Lightbulb Sessions are also available on the websites and social media pages also included below.

• (blog) www.philippineonlinetraining.com
• (multiply) www.proforamedia.multiply.com
• (twitter) www.twitter.com/proforamedia
• (facebook) www.facebook.com/ProForaWebinars.
• (youtube)  www.youtube.com/user/proforamedia

Picture above courtesy of FreeDigitalPhotos.net.

See you at the Lightbulb Sessions!